小美Q彈有料篇

Shaomei Ice Cream Bar TV Commercial

Project Date: 2023 MAY

Client : Shaomei 小美
Agency: 晶晶晶
Produced by: Film Power 影像力國際製作
Director: 謝明翰 @hanz.xie6
Executive Producer: 豪豪 @liu.howhow
Production Team: 阿孔
Shooting board: 沛沛
Editor: 謝明翰
Colorist: SaSa @sasa_colorist
Sound Mix: 有自己的錄音室
Music: 茼茼
3D Animator: 放飛設計 Form Factory
2D illustration: Zoe @zoel90s
特效合成 D1: 小朱

用鏡頭去捕捉會隨著時間進行變化的物體是一個很大的挑戰,而冰淇淋也不例外。因此,利用3D動畫將這個廣告的創作變得更加可行。

Capturing subjects that undergo transformations over time is a perpetual challenge, and ice creams are no execption. Hence, utilizing 3D animation made the creation of the commercial more attainable.

小美想以視覺的方式來呈現他們粉粿和珍珠的Q彈性。

Shaomei aimed to visually convey the chewiness and bounciness of their jelly cake and tapioca.

為了達到較高的解析度,冰淇淋的材質是透過程序去生成的。

In order to achieve high resolution, the textures of the ice creams are procedurally generated.

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